Will AI replace SEO?

 

Will AI replace SEO?

SEO for LLMs: What You Need to Know

The latest installment of AI technology has hit the search engine landscape — and it’s changing how people find information online. There’s plenty of hype about AI algorithms and what kind of content they prefer. The good news? Traditional SEO and large language model (LLM) SEO are more similar than they are different.

In short, if you’re doing SEO well, you’re already laying the groundwork for LLM visibility too. But there are a few tweaks you can make to stay ahead as AI chat tools like ChatGPT, Perplexity, and Bard keep gaining ground.

What Is LLM SEO?

LLM SEO is about making sure your content is not only found by search engines like Google and Bing, but also by AI-powered language models that pull from search results to generate answers.

These AI models don’t just “make things up” — they synthesize real content that’s been indexed, ranked, and deemed trustworthy by the search engines they’re connected to. For example, ChatGPT uses Bing to grab real-time info when needed.

5 Practical Tips to Optimize for LLMs

1) Keep Optimizing for Search — Especially Bing
Most people think only about Google, but AI tools often lean on Bing. If your site ranks well there, you’re more likely to be cited by AI engines. Use classic SEO tactics: smart keyword placement, clear headings, fresh updates, and healthy backlinks.

2) Write in a Conversational, Question-Based Way
LLM prompts often look like real questions: “How do I…?” or “What is…?” Make sure your pages naturally answer these with direct, helpful language. FAQs are gold here.

3) Use FAQ Schema and Structured Data
When you mark up your FAQs with proper schema, search engines and AI models can extract your answers more easily. This increases your odds of showing up in featured snippets and AI chats. It’s a simple technical win that pays off.

4) Prioritize High-Quality, Evergreen Content
LLMs are trained to pull from sources that show authority, trust, and clarity. Stick to credible, well-structured pages that give readers what they’re looking for — and update them regularly to stay relevant.

5) Watch Your Referral Traffic
LLMs can already send you visitors — look for referrals like chat.openai.com in your analytics. This shows your content is being cited in AI answers. Use it to see which topics are working and where you can double down.

Social Video Counts, Too

If you’re creating short videos (like Instagram Reels), apply the same mindset:

  • Match on-screen text with your main keywords.

  • Use clear, relevant captions.

  • Add location tags and hashtags to help both search engines and AI index your clips.

This helps your video content stay discoverable in an AI-powered feed.

Quick LLM SEO Checklist

  • Target natural, spoken keywords

  • Add FAQ sections and schema

  • Make sure you’re ranking in Bing, not just Google

  • Keep content clear, skimmable, and up to date

  • Track AI referrals and adjust

Good SEO is still good SEO AI or not.

So no, ai will not replace seo, in fact it will make it a stronger tool. As language models keep growing in popularity, they’ll keep pulling from the same sources that search engines trust. Focus on being one of those sources.

Stick to helpful, clear, and well-structured content. Stay visible on Bing. Use structured data. And keep your eyes on where your traffic comes from — because your next click might just come from an AI.