YOUR SOLUTION FOR

Search Engine Marketing (SEM)

Overview

Search Engine Marketing (SEM) is a standalone service designed to drive targeted traffic to your website or landing pages through paid advertising platforms like Google Ads, Bing Ads, and Yelp Ads. At Web Equipped, we provide full campaign management, strategic guidance, and creative support to ensure your ad spend generates real results.

Our approach helps businesses of all sizes reach their audience quickly, while avoiding wasted budget on irrelevant clicks. We currently manage Ads accounts for a number our existing clients with the results to back it up.

SEM Account Setup and Management

Web Equipped handles all aspects of your paid search accounts, ensuring campaigns are structured for performance and efficiency. This includes:

• Ad account creation and configuration on Google, Bing, or Yelp

• Campaign and ad group setup based on your business goals

• Keyword research and niche targeting to reach high-value audiences

• Negative keyword lists to prevent irrelevant traffic

• Ongoing monitoring and adjustments for optimal performance

By managing accounts professionally, we ensure your campaigns remain effective and your budget is spent wisely.

Strategy and Budget Recommendations

We provide actionable recommendations to maximize results. Our SEM strategy includes:

• Suggested monthly budget ranges based on industry benchmarks and competitive analysis

• Recommendations for targeting, keyword focus, and audience segments

• Guidance on ad copy, calls-to-action, and creative assets

• Recommendations for landing pages or visual assets, including stock photo options if needed

This collaborative approach ensures you understand your campaign strategy while we handle the technical execution and optimization.

Creative Support and Asset Guidance

Visuals and messaging matter in SEM. Web Equipped helps you select or create ad assets that are visually engaging and aligned with your brand, including:

• Adobe Stock photo selection for ads

• Suggestions for headlines and ad copy

• Coordination with your website or landing pages for consistent messaging

We ensure that the creative side of your campaigns supports performance, conversions, and brand alignment.

Why Choose Web Equipped for SEM

Our SEM services are designed for businesses that want targeted paid advertising without managing complex ad platforms themselves. We provide:

• Expert setup and hands-on campaign management

• Ongoing optimization and reporting

• Recommendations for budget, strategy, and creative assets

• Transparency and guidance so your ad spend drives results

We treat SEM as a focused, standalone service—allowing your business to generate traffic and leads efficiently without the complexity of running campaigns yourself.